I. ListingOptimizationfoundation
Q1: Listingincludewhichsomewant?
A: Listingincludebybelowcorewant:
1. Title(Title): includecoreKeyword, no more than200characters
2. five bulletDescription(Bullet Points): highlightexitproductselling point, perpointno more than150characters
3. productDescription(Description): Detailed DescriptionProduct featuresandUsage Scenarios
4. image(Images): main image+secondary images, Recommendations7-9sheet
5. Keyword(Keywords): Backend Search Terms, 250characters
6. A+ Page(A+ Content): text and Product Detail Page
7. video(Video): Product Display Video
Recommendations: regularlyOptimizationListing, improveConversion Rate
Related Terms: Keyword Embedding | Keyword Stuffing
1. Title(Title): includecoreKeyword, no more than200characters
2. five bulletDescription(Bullet Points): highlightexitproductselling point, perpointno more than150characters
3. productDescription(Description): Detailed DescriptionProduct featuresandUsage Scenarios
4. image(Images): main image+secondary images, Recommendations7-9sheet
5. Keyword(Keywords): Backend Search Terms, 250characters
6. A+ Page(A+ Content): text and Product Detail Page
7. video(Video): Product Display Video
Recommendations: regularlyOptimizationListing, improveConversion Rate
Related Terms: Keyword Embedding | Keyword Stuffing
Q2: ifOptimizationTitle?
A: TitleOptimization Tips:
1. Keywordbefore: coreKeywordatTitlebefore
2. can: usepointnumberminute, at
3. entire: includeBrandname, productname, coreselling point, specificationsparameter
4. longcontrol: no more than200characters(US site)
5. avoid: do notrepeatKeyword
Example: Brand Name Product Name - Key Feature 1, Key Feature 2 - Size/Color
1. Keywordbefore: coreKeywordatTitlebefore
2. can: usepointnumberminute, at
3. entire: includeBrandname, productname, coreselling point, specificationsparameter
4. longcontrol: no more than200characters(US site)
5. avoid: do notrepeatKeyword
Example: Brand Name Product Name - Key Feature 1, Key Feature 2 - Size/Color
II. imageOptimization
Q3: Product ImageshaswhatRequirements?
A: productImage Requirements:
main image requirements:
- pure white background(RGB: 255,255,255)
- Product occupies85% or more
- no text, no watermarks, no Logo
- Size at least1000x1000pixels(supports zoom)
Secondary Image Requirements:
- show product details, Usage Scenarios, size Comparison, etc.
- Text descriptions can be used
- Recommendations7-9sheetimage
Recommendations: highqualityimagecanimproveClick-Through RateandConversion Rate
Related Terms: Image Modification/Optimization
main image requirements:
- pure white background(RGB: 255,255,255)
- Product occupies85% or more
- no text, no watermarks, no Logo
- Size at least1000x1000pixels(supports zoom)
Secondary Image Requirements:
- show product details, Usage Scenarios, size Comparison, etc.
- Text descriptions can be used
- Recommendations7-9sheetimage
Recommendations: highqualityimagecanimproveClick-Through RateandConversion Rate
Related Terms: Image Modification/Optimization