Sales Data
Sales DashboardSales Dashboard
AmazonSeller CentralSales Data, showSales, Orders, Visitorsetc.Core Metrics.
Units SoldSales Volume
Units Sold, ismeasureproductreflectBasic Metrics.
RevenueSales
salesproductincome, notanyCost.
Average Order ValueAOV
Average Order Value, calculateFormula: Total Sales / Orders.
Traffic Data
SessionsVisitors
QProduct Pageindependentuserquantity, oneusermanytimesQonlycalculateonetimes.
Page ViewsPage Views
Product Pagebytimes, oneusermanytimeswillrepeatcalculate.
Session PercentageVisitor Share
a certainproduct'sVisitorsstoreVisitorsratio.
Page Views PercentagePage View Share
a certainproduct'sPage ViewsstorePage Viewsratio.
Conversion Data
Conversion RateConversion Rate
visitorconversionfororder'sratio, calculateFormula: Orders / Visitors × 100%.
Add to Cart RateAdd-to-Cart Rate
visitorwillproductenterBuy Boxratio.
Buy Box PercentageBuy Boxcompared to
product receivesBuy Boxtimespacecantimespaceratio.
Click Through RateCTR
Click-Through Rate, productatsearchresultinbyclickratio.
Business Reports
Business ReportsBusiness Reports
AmazonSeller CentralprovidedetailedSales Datareport, includingsales, traffic, conversionetc.Dimension.
Sales and Traffic ReportSales and Traffic Report
Business Reportsincorereport, providedetailedsalesandTraffic Data.
Inventory ReportInventory Report
showproductinventory quantity, Inventory Statusetc.informationreport.
FBA ReportFBA Report
andFBArelatedreport, includingenter, exit, inventory, Costetc.information.
Brand Analytics
Brand AnalyticsBrand Analytics
Brand RegistrysellersexclusiveData AnalyticsTools, provideSearch Term Report, Market Basket Analysisetc..
Search Terms ReportSearch Term Report
showbuyerSearch Termsanditssearchfrequency, clickandConversion Data.
Market Basket AnalysisMarket Basket Analysis
analysisbuyerbuya certainproductafteralsowillbuywhichsomeotherproduct.
Item Comparison and Alternative Purchase BehaviorCompetitor Comparison
analysisbuyeratviewa certainproductafteralsowillvieworbuywhichsomecompeting product.