nounDefinition
Broad Match(Broad Match)isAmazon AdvertisingKeyword Matchingtypeone of, buyerSearch TermsincludeKeywordany partorrelated termstimewill triggerAdvertising, Highest trafficbutPrecisionmostlow.
Matching Rules
Broad Matchtriggerssituation:
- buyerSearch TermsincludeKeywordany part
- Keywordcan
- Includes synonyms, near-synonyms, spelling errors
- Includes related category words
Example:
Keyword: "wireless headphones"
Match Search: "wireless headphones", "headphones wireless", "bluetooth earbuds", "wireless headsets"
Possible Match: "best bluetooth headphones", "wireless earphones review"
- buyerSearch TermsincludeKeywordany part
- Keywordcan
- Includes synonyms, near-synonyms, spelling errors
- Includes related category words
Example:
Keyword: "wireless headphones"
Match Search: "wireless headphones", "headphones wireless", "bluetooth earbuds", "wireless headsets"
Possible Match: "best bluetooth headphones", "wireless earphones review"
applicable scenarios
suitableuseBroad Matchsituation:
1. New Product Testing: testwhichsomeKeywordcantoconversion
2. expandKeyword: discovernewhighconversionSearch Terms
3. Broad Keywords: if"headphones", "earbuds"
4. needlargetrafficPromotion Phase
1. New Product Testing: testwhichsomeKeywordcantoconversion
2. expandKeyword: discovernewhighconversionSearch Terms
3. Broad Keywords: if"headphones", "earbuds"
4. needlargetrafficPromotion Phase
Exampleanalysis
Example: Broad MatchdiscoverhighconversionKeyword
a certainnew productuseBroad Matchtest:
- Keyword: "bluetooth speaker"
- Match Types: Broad Match
- Bid: $1.00
Performance Data:
- exposure: 30,000times/week
- click: 600times/week
- CTR: 2.0%
- order: 35/week
- ACoS: 68%
fromSearch Term Reportdiscoverhighconversion:
- "portable bluetooth speaker with mic"(ACoS 32%)
- "waterproof bluetooth speaker for shower"(ACoS 28%)
- "mini bluetooth speaker"(ACoS 45%)
Optimizationstrategy:
willthesehighconversionSearch TermsaddforExact MatchorPhrase MatchKeyword
a certainnew productuseBroad Matchtest:
- Keyword: "bluetooth speaker"
- Match Types: Broad Match
- Bid: $1.00
Performance Data:
- exposure: 30,000times/week
- click: 600times/week
- CTR: 2.0%
- order: 35/week
- ACoS: 68%
fromSearch Term Reportdiscoverhighconversion:
- "portable bluetooth speaker with mic"(ACoS 32%)
- "waterproof bluetooth speaker for shower"(ACoS 28%)
- "mini bluetooth speaker"(ACoS 45%)
Optimizationstrategy:
willthesehighconversionSearch TermsaddforExact MatchorPhrase MatchKeyword
Policy Sources
Amazon officialhelpdocument: Keyword match types
sidepageDetailed DescriptionthreetypesKeyword MatchingtypeRulesandapplicable scenarios.
sidepageDetailed DescriptionthreetypesKeyword MatchingtypeRulesandapplicable scenarios.
Operation Tips
RecommendationsatNew Product PhaseuseBroad MatchtestKeyword, regularlyviewSearch Term Report, willreflectgoodaddforprecise/Phrase Match, willreflectpooraddforNegative Keywords.Broad Matchsuitablediscoveropportunity, butnotsuitablelong.