Core Performance Metrics
Order Defect RateODR
Order Defect Rate, Amazon requires less than 1%. Includes negative feedback, A-to-Z guarantee claims and credit card chargebacks.
Late Shipment RateLSR
Late Shipment Rate, Amazon requires less than 4%. Refers to the percentage of orders not shipped within the promised time.
Pre-Fulfillment Cancel RatePFCR
Pre-fulfillment Cancel Rate, Amazon requires less than 2.5%. Refers to the percentage of orders cancelled by sellers before shipment.
Customer Response TimeCRT
Buyer-Seller Message Response Time, Amazon requires response within 24 hours.
Account Health
Account Health RatingAHR
Account Health Score, comprehensively measures account compliance level and performance.
Health DashboardHealth Dashboard
Page in Seller Central displaying Account Health, including various metrics and risk warnings.
Policy CompliancePolicy Compliance
Whether the account complies with Amazon policies, including product policies, code of conduct, etc.
Performance MetricsPerformance Metrics
Various quantitative metrics measuring account operational performance.
Risk Levels
CriticalCritical
Account faces immediate suspension or deactivation risk, requiring immediate action.
HighHigh Risk
Account has multiple metrics exceeding thresholds, requiring close monitoring and improvement.
MediumMedium Risk
Account has some metrics approaching thresholds, requiring optimization.
HealthyHealthy
All account metrics are normal, operational status is good.
Risk Warning
WarningWarning
Performance warning issued by Amazon indicating metrics exceeded or violations.
NoticeNotice
Notification from Amazon regarding policy updates or required remediation.
Review RequestReview Request
Amazon requests additional information for account review.
Account ReviewAccount Review
Comprehensive review of account by Amazon.
Risk Management Strategies
Proactive MonitoringProactive Monitoring
Regularly check Account Health to identify potential risks in advance.
Performance ImprovementPerformance Improvement
Develop improvement plans for exceeded metrics to enhance account performance.
Policy Compliance TrainingCompliance Training
Learn Amazon policies to ensure compliant account operations.
Backup AccountBackup Account
Prepare backup account in case main account encounters issues.