nounDefinition
Professional Seller(Professional Seller)isAmazonsellersAccount Typesone of, needbranchfixedMonthly Fee(ifUS site$39.99/months), cancreatenoListing, advancedsalesTools, Bulk Operations, Advertisingetc.feature, suitablelongoperationsellers.
Account Type Comparison
Professional Seller vs Individual Seller(Individual Seller):
| Features | Professional Seller | Individual Seller |
|---|---|---|
| Monthly Fee | $39.99/months(US site) | no |
| Per-Item Fee | no | $0.99/item |
| Listingquantity | no | has |
| Advertisingfeature | support | notsupport |
| Promotionfeature | support | notsupport |
| Bulk Operations | support | notsupport |
| Buy Box | hasobtain | no |
applicable scenarios
suitablechoosingProfessional Sellersituation:
1. planpermonthssalesexceed40itemproduct($39.99Monthly Fee < $0.99×40 = $39.6)
2. needuseAmazon AdvertisingPromote Products
3. needcreatePromotions(ifdiscount, buyoneoneetc.)
4. needBulk UploadandmanagementlargeListing
5. pursueBuy Boxbyobtainmoremanyorder
6. needuseadvancedSales Reportanalysisdata
1. planpermonthssalesexceed40itemproduct($39.99Monthly Fee < $0.99×40 = $39.6)
2. needuseAmazon AdvertisingPromote Products
3. needcreatePromotions(ifdiscount, buyoneoneetc.)
4. needBulk UploadandmanagementlargeListing
5. pursueBuy Boxbyobtainmoremanyorder
6. needuseadvancedSales Reportanalysisdata
Exampleanalysis
Example: beginnerseller accountchoosing
smalljuststartdoAmazon, planfirstmonthssales30itemproduct, peritemSelling price$20.
- ifchoosingIndividual Seller: Cost = $0.99 × 30 = $29.7
- ifchoosingProfessional Seller: Cost = $39.99
Conclusion: firstmonthschoosingIndividual Sellermorecalculate.butwhensmallplanpermonthssalesexceed40item, andneedAdvertisingpromotetime, shouldupgradeforProfessional Seller.
smalljuststartdoAmazon, planfirstmonthssales30itemproduct, peritemSelling price$20.
- ifchoosingIndividual Seller: Cost = $0.99 × 30 = $29.7
- ifchoosingProfessional Seller: Cost = $39.99
Conclusion: firstmonthschoosingIndividual Sellermorecalculate.butwhensmallplanpermonthssalesexceed40item, andneedAdvertisingpromotetime, shouldupgradeforProfessional Seller.
Policy Sources
Amazon officialhelpdocument: Choose a selling plan
sidepageDetailed DescriptiontwotypesAccount TypesDifferencesandCostStructure, sellerscanbased onfromsituationchoosingmostsuitableAccount Types.
sidepageDetailed DescriptiontwotypesAccount TypesDifferencesandCostStructure, sellerscanbased onfromsituationchoosingmostsuitableAccount Types.
Operation Tips
Professional SellercantimedowngradeforIndividual Seller, Individual SelleralsocantimeupgradeforProfessional Seller.upgrade/downgradewillatbelowonecalculateweek.RecommendationsbeginnersellersfirstuseIndividual Sellertest the waters, familiar withplatformafterthenupgradeforProfessional Seller.