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KYC

Know Your Customer - Know Your Customer
nounDefinition
KYC(Know Your Customer)i.e."understandyoucustomer", isAmazontosellersconductandReview Process, atensuresellersinformationauthentichas, preventandViolationlinefor.
Review Content
KYC reviewusuallyneedprovidebybelowmaterial:

1. companyBusiness License: mustishascompanyBusiness License, showcompanynamename, Registrationaddress, scopeetc.information.
2. Legal Representative ID: company legal representativeID cardpositivenegativesurfacephoto, ensureclearcan.
3. Bank Account Information: companyorlegal representativenamebelowBank Account Information, useatpayment collectionandverify.
4. Company Articles of Association: company's documents, showing company structure and shareholder information.
5. Beneficial Owner Information: hascompany25% or moreshareholder information.
6. Office Address Proof: if, contractetc., provecompanypracticaladdress.
Review Process
KYC reviewgenerallyProcess:

1. submit application: seller atRegistrationinoraftermachinesubmitKYCReview Materials.
2. Preliminary Review: Amazon systemautomaticcheckmaterialentireandclarity.
3. Manual Review: Amazon reviewsteamManual Reviewmaterialauthentic.
4. supplementmaterial: ifmaterialnotorhasQ, Amazon willRequirementssellerssupplement.
5. Review Passed: Review Passedafter, seller accountobtainentiresalespermission.
6. Review Failed: materialnotornotcomply withRequirements, accountmaybyfreeze.
Exampleanalysis
Example: KYC reviewby

smallRegistrationAmazonEuropesite, submitBusiness LicenseandID card, butreview was.

Cause Analysis:
- ID card photo blurry, name and ID number unreadable
- Business LicenseabovecompanynamenameandRegistrationtimenamenamenotone
- Missing Beneficial Owner Information(company has3shareholders, with stakes of40%, 35%, 25%)

Solutions:
1. heavynewclearID card photo
2. useBusiness Licenseabovecorrectcompanynamename
3. supplementalleastinformationandratioprove
Policy Sources
Amazon officialhelpdocument: Verify your identity
EUnegative(AML)Requirementsallfinanceande-commerceplatformtocustomerconductIdentity Verification, AmazonforEUmarketplatformoperation, mustthisoneregulation.
Notes
1. ensureallsubmitmaterialauthentichas, fakematerialwilllead toaccountpermanentban
2. Business Licensemustathaswithin
3. legal representative informationmustandBusiness Licenseaboveinformationone
4. bank accountmustandcompanyorlegal representativename
5. ifcompanyinformationmore(ifaddress, eastetc.), needtimelyNoticeAmazonupdate