Traffic/Conversion Category
Traction / Scaling UpTraffic Scaling
Advertising or organic traffic starts growing steadily, sales gradually increase.
Best Seller / Hit ProductHigh Sales Volume
Single product enters high sales volume stable phase, becoming a best-seller in the category.
Product PushingConcentrate Resources
Concentrate manpower, financial resources, and advertising resources to focus on building a single ASIN.
Cold StartNew Product Phase
Initial phase when new product just launched with zero sales and zero reviews.
Data RunningTest & Optimize
Use advertising to test keyword effectiveness and conversion rate, collect data for optimization.
Harvest PeriodProfit Collection
After traffic stabilizes, reduce advertising investment and increase profit margins.
Stockout DeathInventory Crisis
Running out of stock leads to product ranking collapse and significant traffic decline.
Advertising Category (PPC Slang)
Burning MoneyHigh Spend
High advertising spend but no sales or very low conversion rate.
Running ACoSCost Control
Controlling advertising cost ratio (ACoS) through optimized advertising strategy.
Lower CPCReduce Cost Per Click
Reduce cost per click through optimized advertising quality score and bidding strategies.
Ranking KeywordsGrab Rankings
Seize natural ranking positions for core keywords through advertising bids.
Nurture KeywordsBuild Authority
First burn money on advertising to build keyword authority and improve natural rankings.
Exact match: clear search intent; Broad: high search volume, competitive; Long-tail: low search volume, high conversion.
Drive Organic OrdersBoost Organic Traffic
Increase sales through advertising to boost organic search rankings and organic traffic growth.
Logistics/FBA Slang
Head HaulInternational Shipping
Transportation process from China to overseas warehouses or Amazon warehouses.
Restocking RhythmInventory Management
Inventory management cycle and restocking schedule.
Warehouse Stagnant GoodsUnsold Inventory
Slow-moving inventory occupying warehouse space and capital.
Slow-selling ItemsLong-term Inactive
Products with no sales for a long period.
Warehouse OverflowWarehouse Congestion
Insufficient warehouse receiving capacity causing inbound delays.
FBAFulfillment by Amazon
Fulfillment by Amazon service where sellers send inventory to Amazon warehouses.
Labeling/RelabelingFNSKU Processing
Apply FNSKU labels to products or relabel for re-entry into warehouse.
Listing Slang
Image Modification/OptimizationImprove CTR
Optimize product images to improve click-through rate.
Keyword EmbeddingHidden Optimization
Reasonably arrange keywords in listing to improve search rankings.
Keyword StuffingOver-optimization
Excessive keyword stuffing that may lead to Amazon penalties.
Reach First PageRanking Improvement
Keyword ranking enters top 3 pages of search results.
Position ControlControl Ranking
Use operational tactics to control product within specific ranking range.
VariationsProduct Specifications
Different colors, sizes and other specifications of the same product.
Risk Control & Account Ban Slang
Account SuspendedAccount Banned
Account frozen or permanently suspended by Amazon.
Second Review/KYCIdentity Verification
Amazon's secondary identity verification or KYC review for sellers.
Account AssociatedAccount Association
Account determined by system to have association with other accounts.
Mass BanBatch Account Bans
Multiple associated accounts banned in batch.
Risk Control TriggeredSystem Detection
Amazon risk control system detects abnormal behavior.
POAPlan of Action
Plan of Action, appeal action plan submitted by sellers.
Appeal FailedRecovery Failed
Account appeal failed, unable to restore selling privileges.
Blacklisted AccountHigh Risk Entity
Account or entity marked as high risk by Amazon.
Funds/Payment Slang
SettlementSettlement Received
Platform settlement payment received.
Fund HoldFrozen Funds
Funds frozen or delayed settlement.
Withdrawal Cycle14-day Settlement
Amazon typically settles payments every 14 days.
Currency ExchangeCurrency Conversion
Convert foreign currencies like USD to RMB.
Fund RunningFund Transfer
Transfer funds between multiple platforms.
Fund PoolFund Management
Unified management structure for multi-account funds.
Product Research Slang
Red OceanHigh Competition
Extremely competitive market.
Blue OceanLow Competition High Demand
Market with relatively low competition but high demand.
Fierce CompetitionIntense Competition
Describes extremely fierce market competition with compressed profits.
Profit ProductsHigh Profit
Products with higher profit margins.
Traffic DriversLow Profit Traffic Generators
Products with lower profit margins but can drive store traffic.
Test ProductsMarket Validation
Products used to validate market demand.
Quick Cash GrabShort-term Hot Sales
Products that decline rapidly after short-term hot sales.
TikTok E-commerce Slang
Break Traffic PoolBreak Recommendation Level
Break through TikTok initial recommendation level and enter larger traffic pool.
Get on FYPEnter Recommendation Feed
Video enters TikTok For You Page recommendation feed.
Organic TrafficNon-paid Traffic
Traffic obtained naturally through content, not advertising.
Paid Volume BoostAdvertising Driven
Drive traffic growth through advertising.
GMV ExplosionSales Growth
Sudden significant increase in sales volume.
Creative AssetsVideo Content
Content assets for short video advertising.
Viral CreativeHigh Conversion Video
Video assets with very high conversion rate.
Editing MatrixMass Production
Matrix-style operation for mass producing short video content.
Shopping Cart VideoWith Shopping Link
Videos with shopping cart links.
Ad SpendingAdvertising
Run advertising to acquire traffic.
Boss-Level Slang
Run ModelTest Business Model
Test whether the business model is viable.
Run ROIValidate Profitability
Validate whether the business makes money.
Cash Flow ModelFund Rolling
Verify whether funds can continue rolling operation.
Scale RiskExpansion Risk
Whether scaling up will lead to losses.
Control BoardOverall Control
Control overall advertising, inventory, and profit structure.
Dominate MarketCapture Market
Close OutStop Expansion
Stop expansion and harvest profits.
Underlying Logic
Traffic LanguageCTR/CVR/CPC
Click-through rate, conversion rate, cost per click are core metrics for traffic operations.
Capital LanguageROI/Profit/Settlementweek
Return on investment, profit, settlement cycle are core metrics for fund management.
Risk Control LanguageODR/Account Association/Second Review/Account Ban
Order defect rate, account association, second review, account ban are core metrics for risk control management.